Top 5 ways your company can take advantage of social networks

Social network is a buzzword around the Houston Business Journal offices nowadays as our Social Madness competition heats up and as we continue to improve the newsroom's online presence.

Social Madness motivates regional businesses to step up their social media game and get individuals engaged with their companies, beginning with a Houston-only competition that will send out three finalists from our location into a nationwide event.

I'm typically asked why social media matters, and how something apparently so ambiguous to some people can be so important.

Social media assists improve all the standard pillars of great business, such as engaging with the general public, transforming on-the-fence onlookers into revenue-generating customers, and addressing client service problems.

Here are 5 of the most significant upsides to social networks:

1. Customer engagement. A simple search on a social networks site is the best start. If you're trying to present your company, a search can help you discover a community of individuals interested in your field. If individuals are already discussing your brand name, you can participate the conversation. If the discussion is positive, present a call to action to encourage people to purchase. If you hear an unfavorable remark, ward off those prospective threats by setting the record straight. The very best part? Social media is conversational in nature, so individuals want to talk. Connect, and you'll be pleased with the results.

2. Earnings production. Social network expands your direct exposure, increases traffic to your website, produces interest in exactly what you offer, and gives you the opportunity to use promotions or specials to seal the offer. The social networks site Pinterest is a terrific example of how social networks can help you satisfy earnings goals. Inning accordance with information from Emily Carr University of get more info Art and Design cited in the Harvard Business Review, almost 1 in 5 Pinterest users "pin" something they later on purchase online. Data from shopify.com found that buyers described an online website from Pinterest are 10 percent more likely to buy.

However not simply retailers can take advantage of social networks. Check out American Express's content marketing project, Open Forum. AmEx developed an more info online community of short articles and resources for entrepreneur, sponsored by the brand name but not straight offering anything. The objective is to provide a service and after that establish commitment that will transfer to other business deals.

3. Building loyalty. Clients are most likely to stay with your brand name if they trust you. Social media can improve this. If you can reveal that your business lives by its worths, individuals with the same values will respond-- and those pictures of your workplace Halloween party play a role, providing a look of your character to make your company stick out.

Social media enhances the relationship with clients by developing open lines of interaction. If a customer tweets a concern or complaint about a brand and is immediately responded to, that really enhances the bond with the brand. Be present in the discussion and consumers will value it.

4. Idea management. You can connect with your fans get more info and followers, and meet new ones, by dumping the salesmanship and participating in an intellectual conversation about your location of expertise. Franklin Templeton Investments is a good example of a company using Facebook advantageously. The company's Facebook page posts valuable tidbits like real-time market updates, quotes from Benjamin Franklin and links to longer article composed by financiers. Not every post straight includes the trading of bonds or stocks, however by supplying insight to financiers, a company can show that it understands exactly what it's speaking about, and individuals may think about working with it the next time.

5. Seo. As much as word-of-mouth works, many individuals go straight to Google to look for exactly what they require. Having active accounts on numerous social networks websites can assist position your company greater in page rankings and most likely to appear in a search.

Believe you're prepared to obtain begun? Believe you need assist intensifying what you already have? Hope you'll look for my continuing series of posts about how best to get going on various social networks websites.

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